Synopsis
Analyzes the manifold difficulties faced by Western companies such as American Motors trying to do business in a newly opened China
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Reviews
In 1979, American Motors began a joint venture with Beijing Auto Works to manufacture jeeps in China, soon discovering that West and East had different, irreconcilable goals. PW called this an "informative, well-researched account."
Copyright 1990 Reed Business Information, Inc.
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Beijing Jeep : The Short, Unhappy Romance of American Business in China
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Beijing Jeep: The Short, Unhappy Romance of American Business in China
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Beijing Jeep: The Short, Unhappy Romance of American Business in China
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0671725041I3N00
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Beijing Jeep: The Short, Unhappy Romance of American Business in China
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0671725041I3N00
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Beijing Jeep: The Short, Unhappy Romance of American Business in China Mann, Jim
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