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Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World - Hardcover
Synopsis
Details the best practices and principles for socially responsible corporate behavior
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About the Author
Joel Makower is co-founder and executive editor of Greener World Media, Inc., which produces GreenBiz.com and its sister sites, ClimateBiz.com, GreenerBuildings.com, and GreenerComputing.com. He also serves as a senior strategist at GreenOrder, a sustainability consultancy, as well as co-founder and principal of Clean Edge Inc., a research and publishing firm focusing on building markets for clean energy technologies. Joel has been a featured commentator on environmental topics for public radio's Marketplace and appears frequently in both broadcast and print media. He serves as a board member or adviser to a range of for-profit and nonprofit organizations and lectures regularly to companies, industry groups, and business schools around the world.
From Publishers Weekly
In this energizing study, Makower (The E Factor) and the advocacy group Business for Social Responsibility theorize that firms "function best when they merge their business interests with the interests of customers, employees, suppliers." This social responsibility thesis-or "caring capitalism"-is illustrated with examples from numerous well-known companies (Reebok, Body Shop). Practical tips abound as we learn how firms inaugurate such policies as environmental protection and family leave. The text is replete with quotations from memos, brochures, statements of CEOs and the like. Also included is a corporate reputation/responsibility assessment tool developed by the Levi Strauss company. Unfortunately, however, the study has nothing to say about successful firms that eschew social responsibility or those motivated only by regulatory agency guidelines. Illustrations.
Copyright 1994 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherSimon & Schuster
- Publication date1994
- ISBN 10 0671883259
- ISBN 13 9780671883256
- BindingHardcover
- Edition number1
- Number of pages335
- Rating
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Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World
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ISBN 10: 0671883259
ISBN 13: 9780671883256
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Beyond the Bottom Line : Putting Social Responsibility to Work for Your Business and the World / Joel Makower and Business for Social Responsibility
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New York : Simon & Schuster, 1994
ISBN 10: 0671883259
ISBN 13: 9780671883256
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