Sams Teach Yourself Google Analytics in 10 Minutes (Sams Teach Yourself in 10 Minutes) - Softcover

Miller, Michael

Softcover

ISBN 10: 0672333201 ISBN 13: 9780672333200

Publisher: Sams Publishing, 2010

Synopsis

Sams Teach Yourself Google AnalyticsÖ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn everything you need to use Google Analytics to accurately measure your website's performanceùand improve it!

Tips point out shortcuts and solutions

Cautions help you avoid common pitfalls

Notes provide additional information

10 minutes is all you need to learn how to...

Quickly create a Google Analytics account and add Google Analytics to your site

Define goals and measure how well your site is achieving them

Track visitors from search engines, pay-per-click advertising, email, and other sources

Discover the pages your visitors view, how long they stay, and where they exit

Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files

Identify your best and worst content, and fix poorly performing pages

Improve your site by tracking error pages and broken links

Measure AdWords traffic, position, and e-commerce performance

Manage Google Analytics through the Dashboard

Customize Google Analytics to work more effectively with your site

Capture more accurate information by filtering out internal traffic

Choose the right reports and data, understand them, and act on what you learn

About this title

About the Author

Michael Miller has written more than 100 nonfiction books over the past two decades. His best-selling titles includeSams Teach Yourself YouTube in 10 Minutes, Sams Teach Yourself Wikipedia in 10 Minutes,Windows 7 Your Way, Googlepedia: The Ultimate Google Resource, Using Google AdWords and AdSense,The Complete Idiot’s Guide to Search Engine Optimization, and The Ultimate Web Marketing Guide. He has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers. For more information about Mr. Miller and his writing, visit his website at www.molehillgroup.com or email him at ga@molehillgroup.com.

From the Back Cover

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!

 

10 minutes is all you need to learn how to…

• Quickly create a Google Analytics account and add Google Analytics to your site
• Define goals and measure how well your site is achieving them
• Track visitors from search engines, pay-per-click advertising, email, and other sources
• Discover the pages your visitors view, how long they stay, and where they exit
• Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
• Identify your best and worst content, and fix poorly performing pages
• Improve your site by tracking error pages and broken links
• Measure AdWords traffic, position, and e-commerce performance
• Manage Google Analytics through the Dashboard
• Customize Google Analytics to work more effectively with your site
• Capture more accurate information by filtering out internal traffic
• Choose the right reports and data, understand them, and act on what you learn

Edition details

• Publisher: Sams Publishing
• Publication date: 2010
• Language: English
• ISBN 10: 0672333201
• ISBN 13: 9780672333200
• Binding: Paperback
• Edition number: 1
• Number of pages: 234