Sams Teach Yourself Google AdWords in 10 Minutes (Sams Teach Yourself -- Minutes)

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9780672335457: Sams Teach Yourself Google AdWords in 10 Minutes (Sams Teach Yourself -- Minutes)
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Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!

 

Tips point out shortcuts and solutions

 

Cautions help you avoid common pitfalls

 

Notes provide additional information

 

Plain English definitions explain new terms

 

10 minutes is all you need to learn how to...

  • Identify goals, target markets, and demographics
  • Create your AdWords account and publish your first test ads
  • Write great ads and continually improve your copy
  • Schedule ads for the right times of day, days of the week, holidays, and seasons
  • Master AdWords’ tools for managing accounts, bids, keywords, and ads
  • Choose, fine-tune, and optimize keywords
  • Use AdWords to complement organic search engine optimization (SEO) campaigns
  • Use geotargeting and other advanced techniques
  • Profit from AdWords’ suggestions–and know when to ignore them
  • Utilize AdWords reporting to improve your ads’ profitability
  • Control spending, manage cash flow, and reduce costs without impacting results
  • Troubleshoot your AdWords campaigns

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About the Author:

Bud Smith has written more than a dozen books about computer hardware and software, with more than a million copies sold. Bud’s recent books include Sams Teach Yourself Google Places in 10 Minutes and Sams Teach Yourself iPad in 10 Minutes. He also is the author of the upcoming Using the Apple iPad, published by Que. Other books by Bud provide extensive coverage of Google, most recently including How to Do Everything Nexus One, Google Business Solutions All-In-One for Dummies, and Google Voice for Dummies.

 

Bud started out as a technical writer and journalist, and then moved into marketing and product management for technology companies. He worked at Apple Computer as a senior product manager, at Google competitor AltaVista as a group product manager, and at GPS navigation company Navman as a global product manager.

 

Bud holds a Bachelor of Arts degree in information systems management from the University of San Francisco and Master of Science degree in information systems from the London School of Economics. He currently lives in the San Francisco Bay Area, participating in environmental causes when he’s not working on one of his many technology-related projects.

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