Sales Management

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9780673469038: Sales Management

The authors of this text approach sales management from a macro view that analyzes the management of the sales effort within the complete marketing communications process. Special attention is given to the increased importance of technology and how sales managers can effectively use it to heighten their effectiveness.

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William C. Moncrief, Shannon Shipp
Published by Prentice Hall (1997)
ISBN 10: 0673469034 ISBN 13: 9780673469038
New Paperback Quantity Available: 1
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Ergodebooks
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Book Description Prentice Hall, 1997. Paperback. Book Condition: New. 2nd. Bookseller Inventory # DADAX0673469034

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