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Synopsis
Public Relations Writing And Media Techniques
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From the Back Cover
This engaging and highly effective guide is one of the most comprehensive and up-to-date PR writing books available. This book thoroughly integrates new communication technologies-the Internet, World Wide Web, Webcasting, etc.-and shows the many techniques on the horizon and currently in use to reach a variety of audiences. An abundance of real-world examples and illustrations showcase outstanding work by public relations professionals and provide models for readers. Clearly-written and well-organized, this book places emphasis on the "nuts and bolts" of daily work in public relations, providing step-by-step procedures for creating and distributing a variety of successful public relations materials. For public relations writers learning or honing their trade, and people with an interest in public relations.
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- PublisherLongman Pub Group
- Publication date1997
- ISBN 10 0673980839
- ISBN 13 9780673980830
- BindingPaperback
- LanguageEnglish
- Number of pages494
- Rating
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Public Relations Writing and Media Techniques
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Public Relations Writing and Media Techniques
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Pearson Education, Limited, 1997
ISBN 10: 0673980839
ISBN 13: 9780673980830
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