Kendall’s how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.
"synopsis" may belong to another edition of this title.
Offering a 'how-to' approach to planning the public relations campaign, Public Relations Campaign Strategies emphasizes building socially responsible relationships, rather than the 'communications campaigns' emphasized by most other text. Based on a fundamental problem-solving model, the text includes the latest research on the 'Scientific Method' and a broadened treatment of strategy planning, including a checklist of terminology developed by the Public Relations Society of America (PRSA) Accreditation Board.
"About this title" may belong to another edition of this title.
Book Description Harper Collins, 1995. Hardcover. Book Condition: New. book. Bookseller Inventory # M0673996921
Book Description Pearson, 1997. Hardcover. Book Condition: New. 2. Bookseller Inventory # DADAX0673996921
Book Description Harper Collins 1995-01-01, 1995. Hardcover. Book Condition: New. 2. 0673996921 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Bookseller Inventory # TM-0673996921
Book Description Harper Collins, 1995. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110673996921
Book Description Harper Collins. Hardcover. Book Condition: New. 0673996921 New Condition. Bookseller Inventory # NEW7.0253069
Book Description Harper Collins. Hardcover. Book Condition: New. 0673996921 New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0673996921ZN
Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0673996921
Book Description Harper Collins, 1995. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780673996923