As Seen on TV: The Visual Culture of Everyday Life in the 1950s

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9780674048836: As Seen on TV: The Visual Culture of Everyday Life in the 1950s
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America in the 1950s: the world was not so much a stage as a setpiece for TV, the new national phenomenon. It was a time when how things looked--and how we looked--mattered, a decade of design that comes to vibrant life in As Seen on TV. From the painting-by-numbers fad to the public fascination with the First Lady's apparel to the television sensation of Elvis Presley to the sculptural refinement of the automobile, Marling explores what Americans saw and what they looked for with a gaze newly trained by TV. A study in style, in material culture, in art history at eye level, this book shows us as never before those artful everyday objects that stood for American life in the 1950s, as seen on TV.

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Review:

Opening with a photograph of a 1950s Disneyland home designed in the shape of a TV (by those fun-loving futurists at MIT), this book's text and photos consistently maintain a balance between insightful social commentary and critique and sensitive recapturing of the essence of visual broadcast's dawn.

About the Author:

Karal Ann Marling is Professor of Art History at the University of Minnesota.

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9780674048829: As Seen on TV: The Visual Culture of Everyday Life in the 1950s

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ISBN 10:  0674048822 ISBN 13:  9780674048829
Publisher: Harvard University Press, 1998
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Book Description HARVARD UNIVERSITY PRESS, United States, 1996. Paperback. Condition: New. Reprint. Language: English. Brand new Book. America in the 1950s: the world was not so much a stage as a setpiece for TV, the new national phenomenon. It was a time when how things looked--and how we looked--mattered, a decade of design that comes to vibrant life in As Seen on TV. From the painting-by-numbers fad to the public fascination with the First Lady's apparel to the television sensation of Elvis Presley to the sculptural refinement of the automobile, Marling explores what Americans saw and what they looked for with a gaze newly trained by TV. A study in style, in material culture, in art history at eye level, this book shows us as never before those artful everyday objects that stood for American life in the 1950s, as seen on TV. Seller Inventory # AAH9780674048836

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Book Description HARVARD UNIVERSITY PRESS, United States, 1996. Paperback. Condition: New. Reprint. Language: English. Brand new Book. America in the 1950s: the world was not so much a stage as a setpiece for TV, the new national phenomenon. It was a time when how things looked - and how "we" looked - mattered, a decade of design that comes to life in "As Seen on TV". From the painting-by-numbers fad to the public fascination with the First Lady's apparel to the television sensation of Elvis Presley to the sculptural refinement of the automobile, Marling explores what Americans saw and what they looked for with a gaze newly trained by TV. A study in style, in material culture, in art history at eye level, this book shows us those everyday objects that stood for American life in the 1950s, as seen on TV. Seller Inventory # AAH9780674048836

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