Waging Business Warfare: Lessons from the Military Masters in Achieving Corporate Superiority

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9780684185965: Waging Business Warfare: Lessons from the Military Masters in Achieving Corporate Superiority

Shows how military tactics work in the modern office and features lessons with specific examples from war and from more than eighty companies

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From Library Journal:

Among the many survival manuals for corporate scramblers, this book stands out as one of the most morally and ethically vacuous of the lot. Certainly the skillful maneuver and the effective approach are essential for survival in business, but according to Rogers ( Fighting To Win ) survival justifies anything. The book is so air-tight in striving for superiority that there is not the smallest cranny in it that would admit a ray of humanity. The text is a curious ramble, consisting of quotations, history lessons, anecdotes, strategies, and case studies. Napoleon, Hannibal, and other militarists figure prominently in the discussion, along with such corporate giants as IBM, Nabisco, Gulf & Western, and McDonald's. A questionable purchase. A.J. Anderson, Graduate Sch. of Library & Information Science, Simmons Coll . , Boston
Copyright 1987 Reed Business Information, Inc.

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Rogers, David J.
Published by Scribner (1987)
ISBN 10: 0684185962 ISBN 13: 9780684185965
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Rogers, David J.
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