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Complemented by charts, questionnaires, and real-life examples such as MasterCard, Pepsico, and Met Life, a guide for executives and managers shows them how to tailor their management techniques to anticipate consumer trends rather than follow them. 12,500 first printing.
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Kenneth R. Hey is a managing partner at Inferential Focus, a New York-based market-intelligence firm that specializes in detecting important economic, social, technological, and political changes in the United States and abroad. Mr. Hey directs the firm's research activities and translates its market intelligence into written briefings for clients. He lives in Atlanta.From Library Journal:
This is a book about change. As partners at Inferential Focus, the authors spend time predicting change and anticipating future consumer preferences for their corporate clients. Part 1, "The Pursuit of Wealth," describes the new realities that threaten the continued viability of post-World War II institutions. Part 2, "The Pursuit of Meaning," explains that individuals have made personal changes that do not relate to or harmonize with the old organizations, services, and products. Part 3, "Sustainable Relationships," tells how some organizations have reassessed themselves and are working to develop better relationships with employees and customers. Each chapter concludes with a "Critical Insight." The authors' observations indicate that the "more, better, faster" mentality that drove us through decades of success may now be obsolete. Their challenging new ideas will prove useful in most business collections.?Susan C. Awe, Jefferson Cty. P.L. System, Arvada, CO
Copyright 1998 Reed Business Information, Inc.
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Book Description Free Press, 1998. Hardcover. Condition: New. Never used!. Seller Inventory # P110684834294
Book Description Free Press, 1998. Condition: New. book. Seller Inventory # M0684834294
Book Description Free Press, 1998. Hardcover. Condition: New. Seller Inventory # DADAX0684834294