Hyperwars: 11 Essential Strategies for Survival and Profit in the Era of On-line Business

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9780684855653: Hyperwars: 11 Essential Strategies for Survival and Profit in the Era of On-line Business

The effects of the online revolution are being felt far beyond Silicon Valley as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web. The term "HyperWars" describes the constant battle for survival of the fittest that reflects the reality of business today. Managers who want to stay afloat need practical guidance -- and fast.
Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven strategies for thriving in this hypercompetitive environment. His visionary techniques, from "Create the 'Total Solution' for Your Customer" to "The Magic in 'Free,'" are illustrated with examples of Internet initiatives that real companies, from pool suppliers to major businesses like Chrysler, are implementing today.
HyperWars explains how the Internet can and must be incorporated into all aspects of a business, to do everything from cutting procurement, marketing, and communication costs, to deepening customer relationships. Here are the tools every reader needs to survive and profit in the new competitive era.

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Review:

With the Net's ability to boost business now apparent even to the most skeptical of observers, books that purport to unveil the commercial secrets of cyberspace will continue to proliferate. Few, though, can present observations and recommendations about e-commerce as well as HyperWars, by Bruce Judson with Kate Kelly. Cofounder of Time Warner's pioneering Pathfinder Web site and author of 1996's bestselling Net Marketing, Judson has already proven that he knows what he's talking about when he talks about online business--and in this book he turns his attention to the tactics that, he believes, start-ups as well as established companies must employ to stay ahead of their competition. After analyzing the general implications of today's increasingly wired corporate infrastructure, Judson elaborates (using a wide variety of examples) on specifics like "Speed Is Everything," "Get Personal," "Market Relentlessly," and "Never Stop Looking Over Your Shoulder." He closes with a "HyperWars Audit"--"designed so that in a quick and handy fashion you can see for yourself how prepared your business is to survive and prosper in the emerging hypercompetitive environment." --Howard Rothman

About the Author:

Bruce Judson, author of NetMarketing, was named one of the nation's leading interactive marketers by Advertising Age. He is the president of the Judson Group, a private consulting firm specializing in Internet business.

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