Influence: How and why people agree to things

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9780688041076: Influence: How and why people agree to things
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Based on a study of a wide array of decision situations--from corporate boardrooms to Tupperware parties--a psychologist enumerates six fundamental patterns that are the underlying bases of tactics of persuasion and explains how they are used to elicit agreement

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9780688015602: Influence: How and Why People Agree to Things

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ISBN 10:  0688015603 ISBN 13:  9780688015602
Publisher: William Morrow & Co, 1984
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Cialdini, Robert B
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