Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest).
Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.
"synopsis" may belong to another edition of this title.
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.About the Author:
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
"About this title" may belong to another edition of this title.
Book Description Collins, 1993. Paperback. Book Condition: New. book. Bookseller Inventory # M0688128165
Book Description Collins, 1993. Paperback. Book Condition: New. Revised. Bookseller Inventory # DADAX0688128165
Book Description Collins, 1993. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110688128165
Book Description Collins. PAPERBACK. Book Condition: New. 0688128165 New Condition. Bookseller Inventory # NEW6.1236377
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97806881281661.0