Confessions of an Advertising Man

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9780689706011: Confessions of an Advertising Man
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David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

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About the Author:

David Ogilvy (1911–1999), referred to in 1962 by Time as "the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.

Review:

"Ogilvy is the creative force of modern advertising."  —New York Times

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Other Popular Editions of the Same Title

9781904915379: Confessions of an Advertising Man

Featured Edition

ISBN 10:  190491537X ISBN 13:  9781904915379
Publisher: Southbank Publishing, 2012
Softcover

9780689708008: Confessions of an Advertising Man

Atheneum, 1989
Softcover

9781904915010: Confessions of an Advertising Man

Southb..., 2004
Softcover

9780689102158: Confessions of an Advertising Man.

Atheneum, 1976
Hardcover

9780345253316: Confessions of an Advertising Man.

Ballan..., 1976
Softcover

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