Items related to "Pedlar in Divinity": George Whitefield and...

"Pedlar in Divinity": George Whitefield and the Transatlantic Revivals, 1737-1770 - Softcover

 
9780691096162: "Pedlar in Divinity": George Whitefield and the Transatlantic Revivals, 1737-1770
View all copies of this ISBN edition:
 
 

A pioneer in the commercialization of religion, George Whitefield (1714-1770) is seen by many as the most powerful leader of the Great Awakening in America: through his passionate ministry he united local religious revivals into a national movement before there was a nation. An itinerant British preacher who spent much of his adult life in the American colonies, Whitefield was an immensely popular speaker. Crossing national boundaries and ignoring ecclesiastical controls, he preached outdoors or in public houses and guild halls. In London, crowds of more than thirty thousand gathered to hear him, and his audiences exceeded twenty thousand in Philadelphia and Boston. In this fresh interpretation of Whitefield and his age, Frank Lambert focuses not so much on the evangelist's oratorical skills as on the marketing techniques that he borrowed from his contemporaries in the commercial world. What emerges is a fascinating account of the birth of consumer culture in the eighteenth century, especially the new advertising methods available to those selling goods and services--or salvation.


Whitefield faced a problem similar to that of the new Atlantic merchants: how to reach an ever-expanding audience of anonymous strangers, most of whom he would never see face-to-face. To contact this mass "congregation," Whitefield exploited popular print, especially newspapers. In addition, he turned to a technique later imitated by other evangelists such as Dwight L. Moody, Billy Sunday, and Billy Graham: the deployment of advance publicity teams to advertise his coming presentations. Immersed in commerce themselves, Whitefield's auditors appropriated him as a well-publicized English import. He preached against the excesses and luxuries of the spreading consumer society, but he drew heavily on the new commercialism to explain his mission to himself and to his transatlantic audience.

"synopsis" may belong to another edition of this title.

About the Author:
Frank Lambert is Associate Professor of History at Purdue University and the author of Inventing the "Great Awakening" (Princeton).
Review:
"A scholarly, easily written and felicitously documented account of Whitefeld's use of commercial methods . . . to promote missions to the masses."---David Martin, Times Literary Supplement

"More than any other work, Lambert's provides the foundation for a new understanding and appreciation of the life and times of Anglo-America's greatest evangelical revivalist." (American Historical Review)

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780691032962: "Pedlar in Divinity"

Featured Edition

ISBN 10:  ISBN 13:  9780691032962
Publisher: Princeton University Press, 1993
Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Lambert, Frank
Published by Princeton University Press (2002)
ISBN 10: 0691096163 ISBN 13: 9780691096162
New Paperback Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)

Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0691096163

More information about this seller | Contact seller

Buy New
US$ 22.43
Convert currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, rates & speeds
Stock Image

Lambert, Frank
Published by Princeton University Press (2002)
ISBN 10: 0691096163 ISBN 13: 9780691096162
New Paperback Quantity: 1
Seller:
Wizard Books
(Long Beach, CA, U.S.A.)

Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0691096163

More information about this seller | Contact seller

Buy New
US$ 26.93
Convert currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, rates & speeds
Stock Image

Lambert, Frank
Published by Princeton University Press (2002)
ISBN 10: 0691096163 ISBN 13: 9780691096162
New Paperback Quantity: 1
Seller:
GoldBooks
(Austin, TX, U.S.A.)

Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0691096163

More information about this seller | Contact seller

Buy New
US$ 28.59
Convert currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, rates & speeds
Stock Image

Lambert, Frank
Published by Princeton University Press (2002)
ISBN 10: 0691096163 ISBN 13: 9780691096162
New Softcover Quantity: 1
Seller:
Front Cover Books
(Denver, CO, U.S.A.)

Book Description Condition: new. Seller Inventory # FrontCover0691096163

More information about this seller | Contact seller

Buy New
US$ 30.21
Convert currency

Add to Basket

Shipping: US$ 4.30
Within U.S.A.
Destination, rates & speeds
Seller Image

Lambert, Frank
Published by Princeton University Press (2002)
ISBN 10: 0691096163 ISBN 13: 9780691096162
New Softcover Quantity: 1
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)

Book Description Condition: New. Seller Inventory # 738389-n

More information about this seller | Contact seller

Buy New
US$ 36.35
Convert currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, rates & speeds
Stock Image

Frank Lambert
Published by Princeton University Press (2003)
ISBN 10: 0691096163 ISBN 13: 9780691096162
New PAP Quantity: 2
Seller:
PBShop.store US
(Wood Dale, IL, U.S.A.)

Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # WP-9780691096162

More information about this seller | Contact seller

Buy New
US$ 39.00
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Lambert, Frank
Published by Princeton University Press (2002)
ISBN 10: 0691096163 ISBN 13: 9780691096162
New Softcover Quantity: 1
Seller:
Books Unplugged
(Amherst, NY, U.S.A.)

Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk0691096163xvz189zvxnew

More information about this seller | Contact seller

Buy New
US$ 42.00
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Lambert, Frank
Published by Princeton University Press (2002)
ISBN 10: 0691096163 ISBN 13: 9780691096162
New Softcover Quantity: 1
Seller:
Book Deals
(Tucson, AZ, U.S.A.)

Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-0691096163-new

More information about this seller | Contact seller

Buy New
US$ 42.00
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Seller Image

Lambert, Frank
Published by Princeton University Press (2002)
ISBN 10: 0691096163 ISBN 13: 9780691096162
New Soft Cover Quantity: 10
Seller:
booksXpress
(Bayonne, NJ, U.S.A.)

Book Description Soft Cover. Condition: new. Seller Inventory # 9780691096162

More information about this seller | Contact seller

Buy New
US$ 45.68
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Frank Lambert
ISBN 10: 0691096163 ISBN 13: 9780691096162
New paperback Quantity: 10
Seller:
Blackwell's
(Oxford, OX, United Kingdom)

Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780691096162

More information about this seller | Contact seller

Buy New
US$ 45.48
Convert currency

Add to Basket

Shipping: US$ 5.68
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book