Activate! Power Up Your Brand to Dominate Your Marketing: Crush Your Competition & Win in the Digital Age

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9780692257890: Activate! Power Up Your Brand to Dominate Your Marketing: Crush Your Competition & Win in the Digital Age
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Fact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed C-Suite executives understand the role of DIGITAL ENGAGEMENT and have effective strategies in place. Some fear change. Some fear displacement. But most simply don't know how it actually generate ROI. If you are one of those, this book is for you. Anybody who wants to win the future must learn to build their personal and company brand with digital media. With compelling stories and expert guidance, Activate! provides a blueprint for online success. The book ACTIVATE! is a call to digital arms - and just what many business leaders need to win in today's evolving, competitive landscape in the Age of Digital. A true digital warrior and champion of established and emerging leaders, Gal Borenstein presents not just "what you need to know" but "why you need to do it now," in one quick read. This book will give you the courage to embrace the digital groundswell and successfully establish your brand. Do so now; before someone else defines you! ACTIVATE! is written in plain english to help executives on Main Street gain a firm grasp on critical issues that impact their bottom line and growth, such as: Personal & Corporate Brand reputation, Digital Comms in today's Corporate Culture, Online Reputation Management, Social Media, Employer Branding, Marketing Intelligence & Automation, and Gamification. The book features exclusive insights from America's top communicators who were exclusively interviewed for this book by Gal Borenstein. Insights feature experts from DELL, DUN & BRADSTREET, ADOBE, SALESFORCE.COM, KIIP, CELERITY, CA TECHNOLOGIES AND BMC SOFTWARE.

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From the Author:

Ten Things You Will Learn from This Book

  1. Why digital engagement is a MUST for your success
  2. How to build your digital professional brand
  3. How to build your digital corporate brand
  4. How to build a culture of digital engagement in your company
  5. How to handle social media in corporate settings
  6. How to create and sustain online reputation management in the Age of Google
  7. How to leverage digital engagement to optimize recruitment & retention
  8. How to activate marketing automation for growth & more sales leads
  9. How to gain competitive advantage with digital marketing intelligence
  10. How to use gamification to engage employees and clients

From the Inside Flap:

Advanced Reviews from Authors & Industry Leaders "ACTIVATE! is a call to digital arms - and just what many leaders need to win in today's evolving, competitive landscape. A true digital warrior and champion of established and emerging leaders, Gal Borenstein presents not just "what you need to know" but "why you need to do it now," in one quick read. This book will give you the courage to embrace the digital groundswell and successfully establish your brand. Do so now; before someone else defines you!" - Cary Hatch, CEO, Brand Advocate of MDB Communications, Named to "POWER 100"- WBJ, Washington, DC
 
"Creativity can no longer be ignored as the key success factor for sustaining strategic advantage. Yet few know what or how to make it happen. This book wakes us up to the importance of digital branding in this innovative journey, and the tools for getting it done."- Don Schmincke, Author/Speaker/co-Founder, Creative IQ
 
"In today's fast paced business world, smart marketing is often the only difference between knock-out success or just being ignored. ACTIVATE! will give you the inside track on building a business exploding with impact. Gal weaves witty anecdotes and smart storytelling around solid marketing strategy that you need to take action on right now."- Dan Waldschmidt, Best Selling Author of EDGY Conversations
 
"In a world heavily dominated by digital media and communications, building key relationships and your personal brand continue to be important components of achieving success. Gal's book provides keen insight and guidance on how to build and manage your digital brand and key relationships that allow you to drive the desired results."- Sid Fuchs, President & CEO, MacAulay-Brown, Inc., and author of "Get Off the Bench"
 
"Thankfully, you don't need millions of dollars or a huge audience to dominate your industry niche. A little time, a bit of amazing content, and a solid process makes all the difference. This book will show you how." - Joe Pulizzi, Founder, Content Marketing Institute and Author, Epic Content Marketing

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Book Description Protocol House Publishing. Hardcover. Condition: New. 172 pages. Dimensions: 8.5in. x 5.5in. x 0.6in.Fact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed C-Suite executives understand the role of DIGITAL ENGAGEMENT and have effective strategies in place. Some fear change. Some fear displacement. But most simply dont know how it actually generate ROI. If you are one of those, this book is for you. Anybody who wants to win the future must learn to build their personal and company brand with digital media. With compelling stories and expert guidance, Activate! provides a blueprint for online success. The book ACTIVATE! is a call to digital arms - and just what many business leaders need to win in todays evolving, competitive landscape in the Age of Digital. A true digital warrior and champion of established and emerging leaders, Gal Borenstein presents not just what you need to know but why you need to do it now, in one quick read. This book will give you the courage to embrace the digital groundswell and successfully establish your brand. Do so now; before someone else defines you!ACTIVATE!is written in plain english to help executives on Main Street gain a firm grasp on critical issues that impact their bottom line and growth, such as: Personal and Corporate Brand reputation, Digital Comms in todays Corporate Culture, Online Reputation Management, Social Media, Employer Branding, Marketing Intelligence and Automation, and Gamification. The book features exclusive insights from Americas top communicators who were exclusively interviewed for this book by Gal Borenstein. Insights feature experts from DELL, DUN and BRADSTREET, ADOBE, SALESFORCE. COM, KIIP, CELERITY, CA TECHNOLOGIES AND BMC SOFTWARE. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9780692257890

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