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Why Underdogs Win You and your business are in a constant battle for the hearts, minds and wallets of today's consumers. To succeed in this age of increasing clutter and competition, you've got to learn to develop the same opportunistic and aggressive strategies and tactics used by successful underdogs in politics, business and on the battlefield. Never settle for anything less than the win, the whole win and nothing but the win. The underdog or insurgent, values and exploits speed and mobility over size and scope. In this way, the insurgent is compelled by vision, not heritage‚ by the future, not the past. The single dynamic separating the incumbent and the insurgent most dramatically is change. Incumbents hate change, because change implies disruption of all that has made them successful. Insurgents, by contrast, love change because change means opportunity. Change is their goal, while status quo is the goal of the incumbent. It s the same in politics, sports and warfare. For over thirty years, we have studied and built our strategic model on the foundation of insurgency. Since the 1980s, and our work with Steven Jobs at Apple, we have used an insurgent political model to help companies and their leaders develop more effective competitive, communication and innovation strategies. We preach and practice insurgent strategy. But, importantly, we don t teach insurgent strategy as much as we help unleash it. The instincts for insurgency exist within almost all organizations. And our job is to identify it, activate it, focus and energize it.
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SCOTT MILLER Scott Miller is Chairman of Core Strategy Group and has worked with DMG Global for over twenty years. Prior to that, he was President and Founder of Sawyer/Miller Group, the pioneering political strategy firm of the worldwide electronic democracy. As one of the top strategic marketing and communications consultants in the world, Mr. Miller has worked with The Coca-Cola Company, News Corporation, Cox Newspapers Microsoft, Apple Computer, The Home Depot, Highfields Capital, McDonald s, Disney, Dell Computers, CitiGroup, Janus Capital Group, Visa, Gap, Reebok, Exxon, Miller Brewing Company, 7-Eleven, The Tribune Company, Samuel Adams Beer and Stew Leonard s. Mr. Miller began his career in advertising and subsequently become Executive Vice-President and Creative Director of McCann-Erickson USA. Among his account responsibilities were The Coca-Cola Company, Miller Brewing Company and Exxon. He won every major award for creative excellence, including several Clio awards and a Silver Lion at the Cannes Film Festival. DAVID MOREY, CEO Global, is one of America s leading strategic consultants. He is the award-winning co-author of The Underdog Advantage (McGraw Hill), and has helped add hundreds of millions of dollars in revenue and value to a wide range of Fortune 500 companies. Mr. Morey has worked with some of the world s top business leaders and he has advised five Nobel Peace Prize winners and twelve winning global presidential campaigns, including that of the 44th President of the United States, Barack Obama. In global politics, Mr. Morey has advised Philippine President Corazon Aquino, Russian President Boris Yeltsin, Mexican President Vicente Fox, Korean President Kim Dae Jung and The Dalai Lama. In business, Mr. Morey has worked with a range of successful start-ups and small businesses, and his corporate clients include Bancomer, Verizon, Pepsi, Mars, KPMG, McDonald's, Microsoft, News Corp., Nike, P&G, Disney, Visa, Coca-Cola, TPG and many others. Over the years, Mr. Morey has served as Adjunct Professor of International Affairs at Columbia University, and recently was Chairman of the Council on Foreign Relations' Task Force on Public Diplomacy. He was a four-time All-American Decathlon competitor, IC4A Champion and a member of several U.S. national teamsReview:
Miller and Morey have translated into strategic principles the instincts that have driven all my success on the football field and in business. This is the play book for the insurgent warrior. --Frank Tarkenton
In this era of intense global competition, all companies, whether big or small, leading or not, have to adopt an underdog insurgent strategy. This book shows us how. --Pete Peterson
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Book Description David Morey Group, 2014. Condition: New. book. Seller Inventory # M0692282815