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The Jewelers Vigilance Committee's handbook to advertising and selling jewelry in the 21st century is intended for the independent designer, and those who market their wares on websites such as Etsy, eBay, Amazon and Craigslist, to name just a few. This book includes information on the following important topics: · Protecting yourself as a jeweler, whether retail or wholesale, by understanding some basic legal principles. · Applying standards and regulations that apply to advertising, regardless of the product. · Understanding the specific advertising standards that apply to jewelers, contained in the Federal Trade Commission's Guides for the Jewelry, Precious Metal and Pewter Industries and in the National Gold and Silver Stamping Act. · Advertising on the web: while advertising laws are the same whether products are sold in a brick and mortar store or on the web, there are special considerations for online sales. We make sure to mention these wherever relevant. · Implementing anti-money laws that apply to many jewelers. Read this section to find out if you are covered and - if you are - for some general guidance on your compliance obligations. · Understanding the Kimberley Process and System of Warranties, designed to combat the scourge of conflict diamonds. Since jewelry purchases often mark the significant moments in our lives, it's particularly important that consumers get the information they need to choose wisely among competing products. Legal compliance supports the integrity of the jewelry industry and boosts consumer confidence in our products. If you are an online seller of jewelry - whether new, vintage, used, recycled or upcycled - this guide will help you understand and follow the laws and regulations that apply to the trade. This handbook does not constitute legal advice or counsel.
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