The Gorilla Game : An Investor's Guide to Picking Winners in High Technology (AUDIO CASSETTE)

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9780694519286: The Gorilla Game : An Investor's Guide to Picking Winners in High Technology (AUDIO CASSETTE)
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How do you buy the high-tech winners and avoid the losers?

How do you find the Microsofts and Ciscos of tomorrow?

All you have to do is learn the rules and the rules are in The Gorilla Game.

The Gorilla Game reveals the dynamics driving the market for high-tech stocks and outlines the forces that catapult a select number of companies to “gorilla” status'dominating the markets they serve in the way that Microsoft dominates software operating systems and Cisco dominates data network hardware.

Follow the rules of The Gorilla Game and you will learn how to identify and invest in the “gorilla candidates” early on - while they are still fighting for dominance in their markets, and while their stock is still cheap. When the dust settles and one company clearly attains leadership in its product category, you'll reap the enormous returns that foresighted investors in high-tech companies deserve.

The Gorilla Game is the latest from bestselling authors Geoffrey A. Moore, one of the world's leading consultants in high-tech marketing strategy; Paul Johnson, a top Wall Street technology analyst; and Tom Kippola, a high-tech marketing consultant and highly successful private investor.

Step by step you'll learn how to spot a high-tech market that is about to undergo rapid growth and development; and how to narrow your investments to the single, emerging leader - the gorilla - as the market matures.

Personal wealth is only a gorilla game away.

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Review:

Finding the next Microsoft has been the Holy Grail for many investors. However, anyone who has dabbled in technology stocks can't help but be dismayed at their extreme volatility--it's not unusual for tech stocks to gain or lose 10 to 20 percent in a single day. So how can you win in this market and find the next Cisco, Intel, or Oracle? The key to winning, says bestselling author Geoffrey Moore, is to play the "gorilla game."

Moore's previous two books, Crossing the Chasm and Inside the Tornado, are the bibles for many marketing professionals and product managers. In these books, Moore describes the life cycle common to the successful adoption of technology products and pinpoints moments in the cycle, for example "the chasm," the "bowling alley," and the "tornado," where products can either flourish or fade away. In The Gorilla Game, Moore takes these concepts, with the help of coauthors Paul Johnson and Tom Kippola, applies them to finding gorilla stocks--stocks that dominate their market niche. The book looks at how the market values technology stocks and provides case studies of markets where gorillas have been born. Moore and his coauthors put their ideas to the test in the final chapter and pick a portfolio of stocks that they believe have the potential to become winners in the gorilla game. The result is a highly perceptive investment guide that anyone who's a fan of Moore's earlier work will find exciting and profitable. Highly recommended.

About the Author:

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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Other Popular Editions of the Same Title

9780887309571: The Gorilla Game: Picking Winners in High Technology

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ISBN 10:  0887309577 ISBN 13:  9780887309571
Publisher: HarperBusiness, 1999
Hardcover

9780887308871: The Gorilla Game: An Investor's Guide to Picking Winners in High Technology

Harper..., 1998
Hardcover

9781841120010: The Gorilla Game: Investor's Guide to Picking Winners in High Technology

Capsto..., 1998
Hardcover

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Moore, Geoffrey A.;Johnson, Paul;Kippola, Tom
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Book Description Harperaudio, Scranton, Pennsylvania, U.S.A., 1998. audio Book. Condition: New. Two audio cassettes Brand New in the shrink wrap box. NEW factory sealed. The shrinkwrap shows a rip where the publisher but the remainder Mark over the bar code. Enjoy this audio performance!. Seller Inventory # AudioSWNEW40150

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Moore, Geoffrey A.;Johnson, Paul;Kippola, Tom
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Book Description Harperaudio, 1998. AUDIO CASSETTE. Condition: New. 2 AUDIO CASSETTES NEW in the shrink wrap. Fine and new. Factory sealed. Enjoy this Brand New audio cassette performance. Seller Inventory # 121212122013162

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Geoffrey A. Moore; Paul Johnson
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