The world of public relations has changed significantly in recent years. Consequently this third edition contains a great deal of new material, including the latest innovations and topics. The development of video as a public relations medium, both replacing film and expanding the uses of screened communication is examined, as are the variety of uses and kinds of video - corporate or business satellite video, videoconferencing, video news releases and satellite media tours. Details are also given of the international despatch of paper press releases by satellite. Situations confronting today's public relations practitioners such as the grey revolution, networking, effects of bad advertising, environmental issues, lobbying in the EC, products versus services and the family revolution are all looked at and discussed. This volume explains in detail how to, and how not to, write publishable news releases and feature articles, and how to plan and budget for cost effective PR programmes and activities. This book should be of interest to practitioners in PR and advertising.
"synopsis" may belong to another edition of this title.
Book Description Paperback. Book Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Bookseller Inventory # GOR008519041
Book Description Blackie Academic & Professional (an Imprint of Chapman & Hall), 1977. Paperback. Book Condition: Very Good. Sent within 24 hours. Expedited UK delivery available. Number of pages: 344. Condition: Very Good. May show some slight signs of wear. Bookseller Inventory # BBI632217
Book Description Blackie Academic & Professional, 1977. Book Condition: Fair. This book has soft covers.Ex-library,With usual stamps and markings,In fair condition, suitable as a study copy. Bookseller Inventory # 2818761
Book Description GOOD - TEXT CLEAN throughout - Dispatch by FIRST CLASS POST within TWO WORKING DAYS with IMMEDIATE CONFIRMATION - Independent bookseller established for 20 years - Excellent customer service is our priority - No-quibble 30-day return guarantee. Bookseller Inventory # 92-3n058
Book Description Blackie Academic & Professional (an Imprint of Chapman & Hall), 1977. Paperback. Book Condition: Very Good. Planned Press and Public Relations This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780700202720