Back to Business 1 VCE Business Management: Units 1&2

9780701637361: Back to Business 1 VCE Business Management: Units 1&2
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YEAR 11 The two full-colour texts in the "Back to Business" series comprehensively cover business management theory and contemporary business practice with a conscious focus on student friendly language, interesting case studies and engaging visuals. Areas covered include corporate management, communication, human resource management, public relations and marketing, industrial relations, change management and the particular management and operational facets of small business. Features * BizFACT - bite-sized information chunks to grab the eye * BizWORD - glossary terms defined in the margin * Contemporary case studies * Extensive range of activities for both revision and extension * Glossary - including all BizWORDs

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