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Theoretical approaches to media content, tools for understanding audiences, and the basics of newspaper, television, radio, and film production are covered in this media studies textbook. An overview of text, genre, and narrative analysis provides a context for understanding the relationship of language and society to the media. Ethnographic, focus group, and psychoanalytic approaches to studying audience behavior are outlined. The basic stages of production for print, television, and radio are described, with specific information on radio preproduction, television distribution, and newspaper journalism.
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P. J. Fourie is head of the department of communication at the University of South Africa and is a senior scholar in communication science in South Africa.
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