Items related to Marketing Communications
Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
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About the Author:
Ludi Koekemoer is the author of Promotional Strategy. He is the managing director and principal of the AAA school of advertising, a marketing SGB member, and a member of the American Advertising Academy.
"About this title" may belong to another edition of this title.
- PublisherJuta Academic
- Publication date2004
- ISBN 10 0702165093
- ISBN 13 9780702165092
- BindingPaperback
- Number of pages592
- EditorKoekemoer Ludi
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