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With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
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Johan Strydom lectures at the University of South Africa.
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Book Description Juta Academic, 2005. Paperback. Condition: New. Never used!. Seller Inventory # P110702165115