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Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Descriptions of the options available to those seeking a career in sales are included, as is an exploration of the impact of the sales profession on the economy, and a reminder that all jobs require some amount of selling.
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M. C. Cant is the head of the marketing department at the University of South Africa–Pretoria. C. H. van Heerden is a senior lecturer in the department of marketing and communication at the University of Pretoria.
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Book Description Juta Academic. Condition: New. Paperback. Worldwide shipping. FREE fast shipping inside USA (express 2-3 day delivery also available). Tracking service included. Ships from United States of America. Seller Inventory # 0702166367
Book Description Juta Academic, 2005. Paperback. Condition: New. book. Seller Inventory # M0702166367
Book Description Juta Academic, 2006. Paperback. Condition: Brand New. 280 pages. 9.75x6.75x0.75 inches. In Stock. Seller Inventory # 0702166367