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This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.
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Rachel Barker is an associate professor in the department of communication science at the University of South Africa. George Charles Angelopulo is a teacher at the University of South Africa and a former head of commercial operations at the Namibian Broadcasting Corporation. He has written widely on the practice and profession of organizational communication.
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Book Description Juta Academic, 2005. Paperback. Condition: New. book. Seller Inventory # M0702166642