Integrated Organisational Communication

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9780702166648: Integrated Organisational Communication
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This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.

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About the Author:

Rachel Barker is an associate professor in the department of communication science at the University of South Africa. George Charles Angelopulo is a teacher at the University of South Africa and a former head of commercial operations at the Namibian Broadcasting Corporation. He has written widely on the practice and profession of organizational communication.

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Rachel Barker; George Charles Angelopulo
Published by Juta Academic (2005)
ISBN 10: 0702166642 ISBN 13: 9780702166648
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Book Description Juta Academic, 2005. Paperback. Condition: New. book. Seller Inventory # M0702166642

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