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Synopsis
Empowering management students with statistical decision-making skills, this text instructs on how to become active participants where statistical findings are reported. Descriptions are provided of the vast role that statistics play in fields such as marketing, finance, human resources, production, and logistics. Rather than being a passive observer, this guide educates the meaning behind the numbers that allow those in business situations to be informed members of the decision-making process.
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About the Author
Trevor Wegner is a statistical consultant and a former lecturer of marketing research and management science at the University of Cape Town. He is the author of Quantitative Methods for Marketing Decisions.
"About this title" may belong to another edition of this title.
- PublisherJuta Academic
- Publication date2010
- ISBN 10 0702172863
- ISBN 13 9780702172861
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages628
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