Media Studies: Media History, Media and Society

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9780702176753: Media Studies: Media History, Media and Society
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Exploring the media as an institution, this volume also introduces the topics of media regulation and content. The nature of communications policy is explained, following overviews of internal and external media regulation. Strategic ways of managing the media are discussed in addition to the guide's analysis of the ways that media presents issues of identity, race, gender, sexual orientation, the environment, AIDS, and terrorism.

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About the Author:

Pieter J. Fourie is a professor in communication science at the University of South Africa, where he was the department head for 17 years. He is the editor of Communicatio: South African Journal for Communication Theory and Research and is the author of several books, including Media Studies: Media History, Media and Society and The Political Management of HIV and AIDS in South Africa.

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