This specific ISBN edition is currently not available.View all copies of this ISBN edition:
As the primary focus of the global economy has moved from agriculture to manufacturing to services-dominated economies, the realisation that we are all in services has finally dawned. Services marketing has developed, as a result, and is now a well-established sub-discipline of marketing, with its own theories and body of knowledge. This volume deals with the unique difficulties of marketing what is essentially an intangible entity and focuses on the most contemporary debates, research and managerial demands in this particular, but very challenging, business domain. The text covers issues of importance to all service marketers, including: Service Quality; Customer Expectations & Perceptions; Creating Value for the Customer; Service Architecture; Pricing Imperatives; Demand Management; Building Customer Relationships & Loyalty; Integrated Service Marketing Communications; Service Recovery Strategies.
"synopsis" may belong to another edition of this title.
Book Description Juta Legal and Academic Publishers, 2009. Condition: Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP88515388
Book Description Juta Legal and Academic Publishers 2009-06-29, 2009. Paperback. Condition: Very Good. Showing signs of mild shelf wear. Book. Seller Inventory # 071051-4