Addressing both theory and method, this reference teaches the two interconnected areas of media content and audience response. Introducing the main paradigms and research techniques in these fields, the discussion deals with wide range of topics. In regards to content studies, students are introduced to semiotics, textual analysis, narrative, argument, and film theory; for audience studies, they are introduced to questionaires, field research, quanitative analysis, and psychological studies.
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Pieter J. Fourie is a professor of communication science at the University of South Africa. He is the editor of the research journal Communicatio and the author of Media Studies Volume 1 2e and Media Studies Volume 2 2e
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