The Art of Persuasive Communication

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9780702177774: The Art of Persuasive Communication

Situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state. This work considers the practical dimensions of persuasion - from its broad starting points in an interpersonal setting to its manifestation as mass persuasion or propaganda in the wider political sphere.

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About the Author:

Johann de Wet, author, co-author and editor of numerous academic titles, is currently Chairperson of the Department of Communication Science at the University of the Free State in Bloemfontein, South Africa. He teaches, and consults on, persuasive communication, political communication and leadership communication.

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