Marketing Management

ISBN 13: 9780702178122

Marketing Management

9780702178122: Marketing Management
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Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. It includes new chapters on international marketing, marketing communication, cyber-marketing, and marketing planning, implementation and control. Marketing Management has been widely prescribed for many years. This edition - containing the most recent research on various marketing topics - is sure to remain the market leader.

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About the Author:

Professor Flip du Plessis is emeritus professor at Unisa and extraordinary professor University of Pretoria. He has co-authored six books and has received a number of awards for excellence in research and papers delivered. Professor Johan Strydom lectures in the Department of Business Management in the School of Management Sciences at Unisa. He is the co-author of 10 books and has received various research awards. Professor Chris Jooste is head of the Department of Marketing Management at the University of Johannesburg. He has co-authored several books, published numerous articles in scientific journals and is an experienced consultant.

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