This specific ISBN edition is currently not available.View all copies of this ISBN edition:
This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. This book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book.
"synopsis" may belong to another edition of this title.
Prof MC Cant Chair of Department: Department of Marketing and Retail Management, Unisa. Prof CH van Heerden Head of Department: Marketing, Logistics and Sport Management, Tshwane University of Technology.
"About this title" may belong to another edition of this title.
(No Available Copies)
If you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!Create a Want