Marketing Management

ISBN 13: 9780702188572

Marketing Management

9780702188572: Marketing Management
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This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. This book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book.

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About the Author:

Prof MC Cant Chair of Department: Department of Marketing and Retail Management, Unisa. Prof CH van Heerden Head of Department: Marketing, Logistics and Sport Management, Tshwane University of Technology.

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Other Popular Editions of the Same Title

9781485102052: Marketing Management: A South African Perspective

Featured Edition

ISBN 10:  1485102057 ISBN 13:  9781485102052
Publisher: Juta Legal and Academic Publishers, 2014