Marketing in the Tourism Industry: The Promotion of Destination Regions

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9780709958116: Marketing in the Tourism Industry: The Promotion of Destination Regions

Examines how different sections of the tourist industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered and their specific marketing strategies discussed.

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'This is a super book that is not only timely with the EAL population growing rapidly; it also successfully links theory to practice...Written in a very accessible style, this book provides essential information, key theories and tried and tested best practice to help raise awarenes of potential issues for practitioners, children and parents. The practical support packed within this text is one of its strengths and is what practitioners will most benefit from'- Martine Horvath, EYE

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Goodall, Brian
Published by Croom Helm Ltd
ISBN 10: 0709958110 ISBN 13: 9780709958116
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Book Description Croom Helm Ltd. Book Condition: Good. Ex-library, so some stamps and wear, but in good overall condition. Bookseller Inventory # Z1-T-017-00490

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Goodall B & Ashworth G (Eds)
Published by Croom Helm (1987)
ISBN 10: 0709958110 ISBN 13: 9780709958116
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Book Description Croom Helm, 1987. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. With usual stamps and markings, In fair condition, suitable as a study copy. No dust jacket. , 500grams, ISBN:0709958110. Bookseller Inventory # 6869514

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Goodall, B Ashworth, G (Eds.)
Published by Croom Helm (1987)
ISBN 10: 0709958110 ISBN 13: 9780709958116
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Book Description Croom Helm, 1987. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in fair condition. Bookseller Inventory # 6255992

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Goodall, B Ashworth, G (Eds.)
Published by Croom Helm (1987)
ISBN 10: 0709958110 ISBN 13: 9780709958116
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Book Description Croom Helm, 1987. Book Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Bookseller Inventory # 6255996

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Goodall, Brian and Ashworth, Gregory
Published by Croom Helm, London (1988)
ISBN 10: 0709958110 ISBN 13: 9780709958116
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Book Description Croom Helm, London, 1988. Hard Boards. Book Condition: Very Good. Dust Jacket Condition: Very Good. Second Edition. Used hardback in very good condition in dust jacket, library stamp on title page. This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated. 244 pages. Bookseller Inventory # 2001430

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Brian Goodall, Gregory Ashworth (Editor)
Published by Croom Helm Ltd (1988)
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Book Description Croom Helm Ltd, 1988. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0709958110

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Brian Goodall
Published by Croom Helm Ltd (1988)
ISBN 10: 0709958110 ISBN 13: 9780709958116
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Book Description Croom Helm Ltd, 1988. Hardcover. Book Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 0709958110

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