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Synopsis
Popular writing about the media resounds with rhetoric of techno-glory or apocalypse. Brian Winston argues that this "information revolution" is an illusion, a consequence of deep misunderstandings about electronic media, their development, diffusion, and present forms. Technology does not determine in an absolute way the course of human history; humans do. But we cannot hope to come to terms with the future impact of communications technologies without a clear understanding of our immediate technological past.With lively and iconoclastic style, Brian Winston explains the development and diffusion of four central technologies--telephones, television, computers, and satellites. On the basis of these historical accounts, he formulates a model of how communications technologies are introduced into society in such a way as to prevent their disruption of the status quo. He convincingly demonstrates that the radical potential of each new technology has been suppressed by its development for specific and narrowly defined applications. Powerful historical patterns emerge as Winston moves from one medium to the next in his compelling study. This provocative book demonstrates that technology in itself is not television cannot rot our brains or destroy our morals. But to the extent that we allow ourselves to feel overwhelmed by an imaginary information revolution, we relinquish our control over what could be if not liberating, at least very useful forms of communication.
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- PublisherRoutledge & Kegan Paul
- Publication date1986
- ISBN 10 0710200021
- ISBN 13 9780710200020
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages419
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Misunderstanding Media
Seller: Ammareal, Morangis, France
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Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Couverture différente. Edition 1986. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Different cover. Edition 1986. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-593-774
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Misunderstanding Media
Seller: Shadow Books, Norwich, United Kingdom
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Hardcover. Condition: Fine. Fine hardback copy in a fine dj. Seller Inventory # 120830
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Misunderstanding Media
Seller: The Guru Bookshop, Hereford, United Kingdom
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Hardcover. Condition: Very Good. FIRST EDITION with dust jacket + owners name - rare and collectable - will send out 1 st class post. Seller Inventory # mon0000064058
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Misunderstanding Media
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London & New York: Routledge & Kegan Paul, 1986
ISBN 10: 0710200021
ISBN 13: 9780710200020
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Hardcover
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Seller: BookLovers of Bath, Peasedown St. John, BATH, United Kingdom
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Hardback in Dust Wrapper. Condition: Very Good. Dust Jacket Condition: Very Good. First edition (first printing). Hardback. Dust wrapper over black boards with silver titles to the spine; Measures 9½" x 6¼" (1.2 kg); pp (xi) 419; Index; In the Routledge Library Editions: Cultural Studies series; Number 4 in the series. Includes: Organisational charts; || The book is on the shelf, ready to be appropriately packed, and posted from the pastoral paradise of Peasedown St. John, Bath, by a real bookseller in a real book shop - with my personal guarantee and beady eye on the Consumer Contracts Regulations. REMEMBER! Buying my copy means the book shop Jack Russells get their supper! My Book #197199 ||. Seller Inventory # 197199
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