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This book is designed to assist organizations and their employees to cooperate with the media and inform, calm, and direct their stakeholders and public during any emergency.
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Louie Fernandez is the Senior Bureau Chief for Public Affairs with Miami-Dade County's Fire Rescue (MDFR) and Office of Emergency Management (OEM). Chief Fernandez has contributed to more than 25 (OEM) activations in his 8 years as a Public Information Officer (PIO), including the 1998 Carnival Cruise Lines ship fire, and served as primary spokesperson for the 1996 ValuJet Airlines crash and the 1997 Fine Air crash. He standardized MDFR-OEM's media relations operating procedures and created a modern video-production and press center serving the major local, national and international news affiliates. He was lead instructor for emergency-response training missions in Latin America for the US State Department-sponsored Bureau of International Programs (BIP). Chief Fernandez is a 15-year veteran of MDFR and was awarded the State of Florida Fire Chief's PIO of the year in 1996.
Martin Merzer is a senior writer for The Miami Herald. Over the course of his career at The Associated Press and The Miami Herald, Mr. Merzer has covered many crises ranging from the September 11 attacks on the World Trade Center and the Pentagon, to the civil war in Lebanon, the famine in Ethiopia and the Sudan, Hurricane Andrew in South Florida, the Gulf War, and the assassination of Israeli Prime Minister Yitzhak Rabin. Mr. Merzer's coverage of Hurricane Andrew in 1992 and the Elian Gonzalez case in 2000 contributed to The Miami Herald's Pulitzer Prize awards. Mr. Merzer is the author of The Miami Herald Report: Democracy Held Hostage, St. Martin's Press published June 2001.
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