The World at Their Fingertips: Eighteenth-Century British Two-Sheet Double-Hemisphere World Maps

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9780712358774: The World at Their Fingertips: Eighteenth-Century British Two-Sheet Double-Hemisphere World Maps

Between 1680 and 1807 several British publishers produced a sequence of double-hemisphere world maps, each printed on two conjoined sheets. The publishers of these world maps were the leading figures of the map trade at that time and had identified a ready market for maps of this type, which were aimed at a newly prosperous and upwardly aspiring class of purchasers. A peculiarly British phenomenon of this period, two-sheet double-hemisphere maps are important in the history of cartography for exemplifying how the map trade used the popular ideas of the Enlightenment to target an emerging market. The buyers were hungry for geographical information, but they were also eager to acquire status symbols to display as a statement of their intellectual pursuits. The scientific appearance of the maps was thus more important than geographical accuracy, which few of them achieved. This study is the first of its kind and will be essential in understanding the eighteenth-century British map trade as well as the economics of mapmaking and the emergence of new marketing techniques.

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About the Author:

Geoff Armitage has worked in the Maps Collection at the British Library for more than twenty years. Ashley Baynton-Williams is an antiquarian map dealer and the author of several books.

Review:

"An incredibly detailed, as holistic as possible, index and analysis of British double-hemispheric maps. There can be no critique of how well it fulfills its goals. . . . A substantial contribution when it comes to cataloging the history of cartography." (Ian Muehlenhaus, James Madison University Cartographic Perspectives)

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Geoff Armitage, Ashley Baynton-Williams
Published by The British Library Publishing Division, United Kingdom (2012)
ISBN 10: 0712358773 ISBN 13: 9780712358774
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Book Description The British Library Publishing Division, United Kingdom, 2012. Hardback. Book Condition: New. New.. Language: English . Brand New Book. Between 1680 and 1807 British publishers produced a sequence of double-hemisphere world maps each printed on two sheets and conjoined. These maps are a peculiarly British phenomenon of this period and they provide a key indicator of the way the British map trade specifically targeted a newly prosperous and upwardly aspiring class of purchasers. The buyers were hungry for geographical information, but were also eager to acquire such maps for display, as a statement of their intellectual pursuits. The scientific appearance of the maps was more important as a selling point than standards of contemporary geographical accuracy, which few of them achieved. This is the first time that this type of map has been studied as a genre, partly because of their great rarity. The British Library holds the most comprehensive collection of these maps and studying them together has enabled the identification of broader themes. In particular, a greater understanding of the British map trade in the 18th century, its business practices, the economics of map-making and new techniques of marketing emerges. Bookseller Inventory # AAW9780712358774

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Geoff Armitage, Ashley Baynton-Williams
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Book Description The British Library Publishing Division, United Kingdom, 2012. Hardback. Book Condition: New. New.. Language: English . Brand New Book. Between 1680 and 1807 British publishers produced a sequence of double-hemisphere world maps each printed on two sheets and conjoined. These maps are a peculiarly British phenomenon of this period and they provide a key indicator of the way the British map trade specifically targeted a newly prosperous and upwardly aspiring class of purchasers. The buyers were hungry for geographical information, but were also eager to acquire such maps for display, as a statement of their intellectual pursuits. The scientific appearance of the maps was more important as a selling point than standards of contemporary geographical accuracy, which few of them achieved. This is the first time that this type of map has been studied as a genre, partly because of their great rarity. The British Library holds the most comprehensive collection of these maps and studying them together has enabled the identification of broader themes. In particular, a greater understanding of the British map trade in the 18th century, its business practices, the economics of map-making and new techniques of marketing emerges. Bookseller Inventory # AAW9780712358774

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Book Description British Library Board, 2012. Hardcover. Book Condition: Brand New. 1st edition. 262 pages. 9.50x12.00x0.75 inches. In Stock. Bookseller Inventory # zk0712358773

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