Minding Your Own Business: Survival Strategies for Starting Up on Your Own

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9780713668810: Minding Your Own Business: Survival Strategies for Starting Up on Your Own
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Minding Your Own Business is a must-have resource, packed with ideas for ensuring that your idea is viable, showing you how to launch your business, promote and present yourself, network, pitch for more work and make your enterprise grow. Whether you are a barrister, a car mechanic, an osteopath, a stand-up comedian or a designer, when you start your own business you became a corporation, doing the research, marketing and publicity, purchasing and administration, as well as your chosen work. You will face other challenges: the isolation of working alone, keeping yourself motivated, dealing with rejection, and keeping a life-work balance.

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About the Author:

Cherry Chappell is an independent PR consultant with clients in a wide range of industries including medicine, health, social affairs, education and business management.

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Chappell, Cherry
Published by A&C Black (2004)
ISBN 10: 0713668814 ISBN 13: 9780713668810
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