Synopsis
What is creativity? How does it work? How do we manage it and how do we profit from it? In 1996, US copyrights were worth $60.18 billion of export sales, surpassing for the first time every other export sector, including automobiles, agriculture and aircraft. Meanwhile the British music business is already larger than its steel industry. Any economy hoping to prosper in a global entertainment and design culture must seize the opportunities presented by creativity quickly. Howkins here explores how this can be done in the real world.
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About the Author
John Howkins is deputy chairman of the British Screen Advisory Council and has worked as a consultant for ABC, IBM, Time Warner, and many other companies and institutions. His previous publications include Mass Communications in China, New Technologies, New Policies, and Understanding Television.
Review
"John Howkins picks his way through the many facets of creativity, unearthing surprising facts." —Economist
"The first really practical guide for people working in the creative industries." —Director Magazine
"A valuable introduction to its brave new world." —Sunday Time
"A point of reference for those seeking to merge creativity with business acumen." —World Intellectual Property Organization
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Paperback. Condition: Very Good. What is creativity? How does it work? How do we manage it and how do we profit from it? In 1996, US copyrights were worth $60.18 billion of export sales, surpassing for the first time every other export sector, including automobiles, agriculture and aircraft. Meanwhile the British music business is already larger than its steel industry. Any economy hoping to prosper in a global entertainment and design culture must seize the opportunities presented by creativity quickly. Howkins here explores how this can be done in the real world. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002544338
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