Blink: The Power of Thinking Without Thinking

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9780713997279: Blink: The Power of Thinking Without Thinking

Intuition is not some magical and mysterious property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work enviroments and particular rules and principles. For too long we have thought of intuition as a kind of black box at the very core of who we are and why we act the way we do. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of blink' could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies.You'll never think about thinking in the same way again.

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Review:

Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff

About the Author:

Author, journalist, and cultural commentator Malcolm Gladwell was born in 1963 in England to a Jamaican psychiatrist mother and an English mathematician father. He has worked for the Washinton Post and the New Yorker. His bestseller, The Tipping Point captured the world's attention with its theory that a curiously small change can have unforeseen effects, and the phrase has become part of our language, used by writers, politicians and business people everywhere to describe cultural trends and strange phenomena.

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Malcolm Gladwell
Published by Allen Lane (2005)
ISBN 10: 0713997273 ISBN 13: 9780713997279
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Book Description Penguin UK, 18.01.2005., 2005. Book Condition: Neu. Auflage: First Edition. 288 Seiten neu, noch in Schutzfolie, Versand spätestens am nächsten Werktag 201611 Sprache: Englisch Gewicht in Gramm: 480 21,8 x 13,8 x 3,2 cm, Gebundene Ausgabe. Bookseller Inventory # 141499

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