Decoding Advertisements: Ideology and Meaning in Advertising (Ideas in Progress)

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9780714526140: Decoding Advertisements: Ideology and Meaning in Advertising (Ideas in Progress)

A fascinating account of how the admen achieve their effects.?Stuart Hood

This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.

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Judith Williamson
Published by Calder & Boyars (1978)
ISBN 10: 0714526142 ISBN 13: 9780714526140
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Book Description Calder & Boyars, 1978. Book Condition: Good. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP85806930

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Judith Williamson
Published by Calder & Boyars (1978)
ISBN 10: 0714526142 ISBN 13: 9780714526140
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Book Description Calder & Boyars, 1978. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. , 600grams, ISBN:0714526142. Bookseller Inventory # 6961196

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Judith Williamson
Published by Calder & Boyars (1978)
ISBN 10: 0714526142 ISBN 13: 9780714526140
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Anybook Ltd.
(Lincoln, United Kingdom)
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Book Description Calder & Boyars, 1978. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. With usual stamps and markings, In good all round condition. Dust Jacket in good condition. , 600grams, ISBN:0714526142. Bookseller Inventory # 7155561

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WILLIAMSON, Judith
Published by Marion Boyars, London (1978)
ISBN 10: 0714526142 ISBN 13: 9780714526140
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Book Description Marion Boyars, London, 1978. Blue Cloth. Book Condition: VG. Dust Jacket Condition: VG. 1st Ed, 180 pp., num.photo ills in text; internally pristine, covers clean & unworn but v.thin strip of fading along bottom edge; unclipped jacket clean & unworn but sun-fading to sp. & fr.edges. A very nice copy of the now scarce hard-back edition of this classic, and still very relevant, study drawing on Marxist and semiotiotic theory. Size: 19 Cms x 22 Cms. Bookseller Inventory # 005615

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