Rewind Forty Years of Design & Advertising

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9780714842714: Rewind Forty Years of Design & Advertising
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Rewind charts the history of design and advertising over the last forty years. Covering a wide range of creative disciplines - including graphic design, TV, press and poster advertising, packaging, product and environmental design, music videos and interactive media - a narrative essay by Jeremy Myerson and Graham Vickers sets out the historical framework and discusses the main developments in design and advertising since the sixties. Leading practitioners have also each contributed essays to the different decades, providing unique personal insights into the design and advertising of that era.
Rewind features a range of high-profile designs and advertising campaigns, and presents the work of leading designers and practitioners working within the field of creative communication today.

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About the Author:

Peter York is a columnist for the Independent, Management Today and GQ.

Review:

'For anyone with an interest in the development of visual communication in Britain, this book is unmissable. There is, to date, no history of British graphic design, so any volume that dusts off so much fine work from the archive is bound to have great inspirational value.' (Eye) 'A fascinating read for anyone interested in design, popular culture - or life - in the past three decades.' (Sunday Business Post, Ireland) 'Creative Review in style, War and Peace in bulk...If you don't get this for Christmas, you've haven't been good.' (MacUser) 'Let's face it, D&AD is the best art we have.' (Stephen Bayley, Independent) 'A great gift for the design fan in your life.' (Time Out) 'This handsome coffee-table book charts the history of design and advertising from the 1960s into the 21st century. Its pages feature 1,000 color and 300 black-and-white designs that run the gamut of disciplines - graphic design, television, press and poster advertising, product design, new media, and retail packaging.' (STEP Inside Design) 'Unlike most picture books on advertising, this one puts advertising in its place. In other words, it demonstrates the relationship between advertising and the real world. Illustrations compare advertising with editorial design, architecture and product design; it organizes material chronologically by decade, beginning with the '60s.' (Advertising Age) 'This hulking book is more attainable, just as fun, and still less heavy than the 40 years of D&AD [British Design & Art Direction] annuals that it surveys. Here's a chance to revel in design's impact on advertising - the unique world whose 'mythical reputation' the authors celebrate as 'simultaneously the province of the snake-oil salesman and the sophisticated social analyst'. (Dwell)

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9780714844602: Rewind Forty Years of Design & Advertising

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ISBN 10:  0714844608 ISBN 13:  9780714844602
Publisher: Phaidon Press, 2004
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