Rewind Forty Years of Design & Advertising

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9780714844602: Rewind Forty Years of Design & Advertising
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This book charts the history of design and advertising over the last forty years. Covering a range of design disciplines – including graphic design, press advertising, radio and television, new media and retail packaging – a narrative-style essay sets out the historical framework and describes the main developments in design practice since the 1960s. The material in the book is drawn from the extensive archives of the London-based organisation, Design and Art Direction (D&AD), one of the world’s leading bodies representing the creative industries of design and advertising.

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About the Author:

Jeremy Myerson is a writer and editor. He co-founded Design Week and is currently Co-Director of the Helen Hamlyn Research Centre at the Royal College of Art, London. Graham Vickers is a freelance journalist and author. He contributes to Creative Review and regularly writes for a number of trade publications and his books include Style in Product Design and Key Moments in Architecture: The Evolution of the City.

Review:

'For anyone with an interest in the development of visual communication in Britain, this book is unmissable. There is, to date, no history of British graphic design, so any volume that dusts off so much fine work from the archive is bound to have great inspirational value.' (Eye) 'A fascinating read for anyone interested in design, popular culture - or life - in the past three decades.' (Sunday Business Post, Ireland) 'Creative Review in style, War and Peace in bulk...If you don't get this for Christmas, you've haven't been good.' (MacUser) 'Let's face it, D&AD is the best art we have.' (Stephen Bayley, Independent) 'A great gift for the design fan in your life.' (Time Out) 'This handsome coffee-table book charts the history of design and advertising from the 1960s into the 21st century. Its pages feature 1,000 color and 300 black-and-white designs that run the gamut of disciplines - graphic design, television, press and poster advertising, product design, new media, and retail packaging.' (STEP Inside Design) 'Unlike most picture books on advertising, this one puts advertising in its place. In other words, it demonstrates the relationship between advertising and the real world. Illustrations compare advertising with editorial design, architecture and product design; it organizes material chronologically by decade, beginning with the '60s.' (Advertising Age) 'This hulking book is more attainable, just as fun, and still less heavy than the 40 years of D&AD [British Design & Art Direction] annuals that it surveys. Here's a chance to revel in design's impact on advertising - the unique world whose 'mythical reputation' the authors celebrate as 'simultaneously the province of the snake-oil salesman and the sophisticated social analyst'.' (Dwell)

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9780714842714: Rewind Forty Years of Design & Advertising

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ISBN 10: 0714842710 ISBN 13: 9780714842714
Publisher: Phaidon Press, 2002
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Jeremy Myerson, Graham Vickers
Published by Phaidon Press (2004)
ISBN 10: 0714844608 ISBN 13: 9780714844602
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