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Over recent years seismic changes have taken place in the structure and direction of the media and entertainment industries. Since the launch of the first commercial web browser, to the advent of broadband, digital downloads and online virtual worlds, patterns of consumer behavior have adapted and evolved enormously, embracing new opportunities and having an indelible impact upon the commercial nature of media.
Mike Walsh has been at the heart of this consumer revolution from its beginning and has been helping some of the world's leading companies and brands embrace new ideas for the past decade. The 23 insights in Futuretainment reveal how the rise of the Internet, mobile devices, social networking, audience networks, user generated content, ubiquitous networks and the ‘adaptive web’, amongst other advances, has affected the worlds of media and entertainment forever.
Futuretainment is a dynamic visual handbook offering an accessible approach to this complex and evolving subject. It is a must-read for any individual or business that wants to understand how to maximize their position in this new era.
"synopsis" may belong to another edition of this title.
Mike Walsh is a leading authority and keynote speaker on the digital future. He is the CEO of the innovation research agency Tomorrow. Mike previously ran Jupiter research in Australia, and also held strategic roles at News Corp in the Asian market.Review:
"Walsh's forecasts are both thoughtful and thought provoking."
"A visual handbook for the complexity of modern life."
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Book Description Phaidon Press. Condition: New. Seller Inventory # 8093613
Book Description 2009. Hardcover. Condition: New. Hardcover. Futuretainment offers a fresh approach to the role of the entertainment industry within the contemporary world of digital media. It looks at how the proliferation of concepts such as MySpa.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 288 pages. 1.072. Seller Inventory # 9780714848754
Book Description Phaidon, 2009. Condition: NEW. Seller Inventory # 9780714848754
Book Description Phaidon Press, 2009. Hardcover. Condition: New. Never used!. Seller Inventory # P110714848751
Book Description Phaidon, 2009. Hardback. Condition: New. 1. Futuretainment offers a fresh approach to the role of the entertainment industry within the contemporary world of digital media. It looks at how the proliferation of concepts such as MySpace, YouTube, iTunes and Google, to name but a few, have come to dominate over previous channels of marketing and communication. Today, the consumers set the rules, assuming the role of business professionals themselves and thus transforming the entertainment industry. This book will be a business-minded examination of the evolving trends in media, how they will affect businesses and how to plan for a future that revolves increasingly around the demands of the consumer. It will also offer an insight at the end of each chapter, which will act as a concise synopsis of the practicalities discussed in that chapter. Hardback. Seller Inventory # MM-47100577
Book Description Phaidon Press. Condition: New. Hardcover. Worldwide shipping. FREE fast shipping inside USA (express 2-3 day delivery also available). Tracking service included. Ships from United States of America. Seller Inventory # 0714848751
Book Description Phaidon Press, 2009. Hardcover. Condition: New. Seller Inventory # DADAX0714848751
Book Description Phaidon Press Ltd, 2009. Hardcover. Condition: Brand New. 224 pages. 9.92x7.01x1.26 inches. In Stock. Seller Inventory # zk0714848751
Book Description Phaidon Press, 2009. Condition: New. book. Seller Inventory # M0714848751
Book Description Phaidon Press. Hardcover. Condition: New. 0714848751 New Condition. Seller Inventory # NEW7.0279002