Marks of Excellence: The Development and Taxonomy of Trademarks Revised and Expanded edition

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9780714864747: Marks of Excellence: The Development and Taxonomy of Trademarks Revised and Expanded edition
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Revised edition of the best-selling history of the trademark.

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About the Author:

Per Mollerup has had a varied career as a graphic designer, publisher, editor, author, and television producer. He is the founder of Designlab, a leading Scandinavian consultancy in visual communication, information design and corporate identity. Previously publisher and editor of the magazines Mobilia and Tools, he has produced television programmes and lectured internationally on design.

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The definitive book on corporate branding.―Steven Heller

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