Mechanical Bride: Folklore of Industrial Man

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9780715641354: Mechanical Bride: Folklore of Industrial Man
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Maritime supremacy was key to Americas rise to superpower status. Over the past two decades, however, its navys combat fleet has dwindled to historic lows the smallest since before World War I. At the same time, Chinas navy has increased significantly and at an extraordinary rate.

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About the Author:

Marshall McLuhan is internationally recognized as one of the great pioneering philosophers of media studies and was undoubtedly one of the most provocative, talked-about and controversial thinkers of our times. His work continues to influence a number of disciplines, in particular media studies, modern art and semiotics.

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One of the major intellectual influences of our time. * Fortune * What remains paramount are McLuhan's global standpoint and zest for the new. He has given a needed twist to the great debate on what is happening to main in this age of technological speedup. * New Yorker * The use of large reproductions of advertisements illuminates the text and often powerfully reinforces it... McLuhan is, happily, an indignant man. * New York Times *

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