Items related to Marketing An Introduction for Students in Ireland
Synopsis
The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice. New to this edition: o Completely updated perspectives on marketing theory and practice o Each chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this discipline o New and updated case studies, including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavan's Porridge and Dubarry Footwear o Analysis of the changes that have taken place in the Irish marketing environment o Emphasis on the challenges that will face Irish marketers in coming years. A customer-centric approach to marketing is presented as the basis for making key decisions. SUITABLE FOR - First and second-year business students at third level - Students taking a marketing module as part of any other course.
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About the Author
Donal Rogan BComm, HDMP, MBS is a Senior Lecturer in Marketing at the Institute of Technology Tallaght, Dublin.
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Marketing An Introduction for Students in Ireland
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009073215
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Marketing An Introduction for Students in Ireland
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR004196368
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Marketing : An Introduction for Students in Ireland
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 18739122-20
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Marketing : An Introduction for Students in Ireland
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP91389971
Quantity: 1 available
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Marketing : An Introduction for Students in Ireland
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 16185126-75
Quantity: 1 available