The Big Moo : Stop Trying to be Perfect and Start Being Remarkable - Hardcover

The Group Of 33 ; Godin, Seth (ed.)

Hardcover

ISBN 10: 0718149475 ISBN 13: 9780718149475

Publisher: Michael Joseph, 2006

Synopsis

this book is a collaboration of 33 of the world's smartest business thinkers

About this title

About the Author

The Group of 33 is a partnership of bestselling authors, speakers, leaders, and thinkers that includes Malcolm Gladwell, Tom Peters, Chris Meye, Mark Cuban, Alan Webber, Guy Kawasaki, Tom Kelly, Randall Rotherberg, and Seth Godin.

Seth Godin is the author of 12 books. His Free Prize Inside was a Forbes Business Book of the Year in 2004, in its first two years of release; and Purple Cow sold over 150,000 copies in more than 23 printings. Godin gave away his bestseller Linchpin for free for three weeks before its release to anyone willing to give $30 to the Acumen Fund for the $20 book, and raised $100,000 for the Acumen Fund.

From AudioFile

Harry Houdini was a lousy magician. At least that's the theory advanced in THE BIG MOO, a collection of mini-business-sermons, edited by Seth Godin. According to the Moo-crew, Houdini's success had little to do with magic and much to do with his being remarkable--a theme repeated throughout this 4-hour audio program and one that expands on the theme advanced by Godin in his bestselling THE PURPLE COW. There's a lot of provocative material--from the marketing savvy of Texas-shaped tortillas to the fearless flight of little Max--and Godin reads the bite-sized episodes with conviction and humor. R.W.S. © AudioFile 2006, Portland, Maine-- Copyright © AudioFile, Portland, Maine

Edition details

• Publisher: Michael Joseph
• Publication date: 2006
• Language: English
• ISBN 10: 0718149475
• ISBN 13: 9780718149475
• Binding: Hardcover
• Number of pages: 208