Media Semiotics: An Introduction

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This study begins by explaining the concept of the sign and the ideological role of signs and media texts in contemporary culture. Advertisements, glossy magazines, daily newspapers, various TV programmes and recent cinema films are all scrutinised, with each chapter containing a close analysis of particular examples. Key strands in critical theory, which are allied to semiotics, such as ideology, psychoanalytic theory and feminist criticism, are also explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by post-structuralist theory, audience studies and postmodernism, and considers the new media including the interactive computer game, Internet and the World Wide Web.

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Jonathan Bignell is Senior Lecturer in Media Arts at Royal Holloway, University of London

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"Jonathan Bignell's comprehensive, intelligent and readable introduction to semiotics is ahead of the field in clarity, in its astute use of contemporary examples, and in its openness to both the latest theoretical developments and the criticisms of semiotic theory launched over the last decade by media sociologists." --Sean Cubitt, Liverpool John Moores University

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9780719062056: Media Semiotics: An Introduction, Second Edition

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Manche..., 1997
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