American Design in the Twentieth Century (Studies in Design and Material Culture)

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9780719045318: American Design in the Twentieth Century (Studies in Design and Material Culture)

In this first study of American design covering the period from 1900 to 1997, Greg Votolato presents the intricate story of how design evolved as a profession and a leisure activity. He demonstrates that design in affluent American culture is as much about personalization of the material world as it is about the performance and appearance of manufactured goods. This is a valuable introduction to the subject for all people interested in design.

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About the Author:

Gregory Votolato is Head of the Department of Critical Theory and Practice at Buckinghamshire College, England.

Review:

"Votolato is at his best when analyzing style and taste in the tradition of Tom Wolfe. . .[His] prose is as alluring as the cut-on-the bias Ginger Rogers gowns he admires." --Enterprise and Society: The International Journal of Business History

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Votolato, Gregory
Published by Manchester University Press (1998)
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